There’s this restaurant on the King’s Road. It’s called Big Easy and it’s been around since 1991. I’ve never eaten there, but I’ve just read a review of it by Toby Young (not my favourite person in the world, but he seems to know his stuff). Apparently Big Easy has “always been renowned for its huge portions, but at the beginning of this month they went one better and introduced the Lobster Challenge. This is a plate of food that includes a 2lb steak, a 1lb portion of chips and a 4lb lobster, making it Britain’s most calorific meal. If you can finish it in one sitting, your name goes up on a board in the basement.”
What on earth do they think they’re doing? I love America, but there are a few things we shouldn’t emulate and one of them is the amount of food its inhabitants consume. There is already a problem with obesity in this country, especially among children. Who in their right mind would encourage people to eat more?
Ok, the food served by Big Easy is not junk, but it only makes it marginally better. What about the junk people shove down their throats on a regular basis?
Enter Sir Jamie Oliver! (He’s already got an MBE, but he deserves to be knighted ASAP – don’t you just love acronyms?) You know, you hear about this programme on the telly, about how Jamie Oliver tried to change school dinners and stop kiddies eating crap and you go, “Yeah, yeah! Another one of his antics!” But you watch it anyway because it’s been trailed to death and you know everyone will be watching it and you want to be able to discuss it with your mates and – BAM! – it’s a revelation. The guy is amazing. And what he’s done is incredible. He’s forced the government to take action about the problem. Unheard of!
Hey, my American friends, Jamie is landing on your shores very soon. He’s determined to tackle your junk food problems. I wonder if you’re prepared for him.
We in the UK have just had a wake-up call. I’m slapping Big Easy and all the other promoters of force-feeding out there. They’re like drug peddlers. They have to be stopped. At least the red-and-yellow people with the arches never got to impose their supersize portions on us here.
PS. Who said I didn’t like celebrity chefs. *grin*