Apparently, people spend an average of £137 on each of their children at Christmas (still harping on it, sorry). That is a huge amount, isn’t it?, even if you only have the requisite 2.4 children (don't bother to fish out the calculator; I've done the sums for you: it's £328.80). And I believe it’s the poorest people, those who can’t afford it, can’t manage to pay the mortgage or the rent, are already in debt who spend the most on Christmas presents for their kids.
Why is that?
Hype? Peer pressure? Children nagging their parents for the latest toys and gadgets? G-d forbid a child should go back to the playground after the holidays without the desirable play station or mp3 player or whatever! What are parents to do? After all, they do want to stay at least on speaking terms with their children. Ok, I’ll slap the companies making those ‘indispensable’ artefacts. Slap!
Hang on, though, isn’t there something else going on here? Could it be that parents lavish money on their kids because they feel guilty for not ‘being there’ for them? Aren’t they trying to buy their love? I’ll slap the parents too, I think. Slap!