You can always tell when an ad isn’t meant for you. There’s one at the moment for some product from the Nivea Visage (visage, not visâge, btw: light, cheerful ‘a’, not dark, ominous ‘â’) range where a woman says, in one of those raucous voices, “You’ve had a juicy past and the future looks even brighter.”
The word ‘juicy’ makes me uneasy. They’re obviously addressing ladettes. Are they saying that Nivea Visage will repair any damage done to the skin by endless drinks and fags so do carry on with your unhealthy lifestyle, dears? Or are they advocating promiscuity? (If there is such a thing as promiscuity these days.)
I’m not sure I understand the meaning of that ad. As I get older the number of those ads increases and so does my puzzlement.
I feel I should slap Nivea for delivering an ambiguous, potentially dangerous message and for making me feel so out of touch with what’s going on. Slap!