Advertisement for Ocado (the home delivery service - selling mostly Waitrose goods):
This Pesach we'll beat Elijah to your door.
Update: All you puzzled, non-Jewish readers, I will now put you out of your misery.
Pesach is the Hebrew name for Passover, which is, as Wikipedia says, ‘the Jewish festival commemorating the Exodus from Egypt and the liberation of the Israelites from slavery’. A meal kicks off the festivities, during which the story of the Flight from Egypt is recounted. Wine is drunk at some point and a glass is poured for the prophet Elijah, who is supposed to herald the Messiah at this time. The door is opened for him too, for a little while.
Don’t you find that Ocado ad funny and clever now?