A plane skids on the landing strip and bursts into flames, but, by some miracle, the passengers come out unscathed; thousands of people and animals are dying in Africa; war and strife is going on in several corners of the world… the news is as intense and compulsive as ever, but not enough, it seems, for BBC Radio 4.
It has recently started to trail the news after practically every programme (and some of them are only 30 minutes long). If that wasn’t moronic enough, it's also trying to “hook” us with entertaining pieces of triviality, “… also on PM, find out why the pussycat didn’t come down from the tree…” I’m only slightly exaggerating. And those trailers pop up in the middle of the actual bulletin too, in case, after hearing one piece of bad news too many, we drift away, I suppose.
Have we all become so desensitized that we need to be told, “Don’t worry it’s not all gloom and doom and the usual death and destruction, about which you couldn’t care less any more, there will also be fun stuff, so please listen to our news programme.”?
PM, at 5 p.m. on Radio 4, used to be one of the best, in-depth news programmes anywhere, but it’s slowly turning into fluff.
A slap to the BBC for giving in to the demands of people with an ever-shortening attention span and a slap to us for becoming so insensitive and letting them.
Update (4 Aug): Today they went one step further: they trailed another programme altogether in the middle of the news!